Up With People

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

I recently had an experience that convinced me there is something very wrong with the present status of the advertising business. I was running an ANA seminar titled “Creative Adver tising.” In attendance were 15 clients from a variety of major national advertisers, with titles ranging from advertising director to brand manager.

In the course of our discussion, I asked the group to tell me the names of the agencies they were working with.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in