PentaCom Getting a New No. 2

Nelson to Take Over for Managing Director Matz at Media Unit
DETROIT–PentaCom, the national media planning and buying agency for DaimlerChrysler, is set to install a new No. 2 executive.
Cindy Nelson, currently senior vice president and director of corporate and internal communications, as of the New Year takes over the responsibilities of Philip D. Matz, executive vice president and managing director. Nelson’s new title was still being ironed out at press time.
Matz, 62, is retiring Dec. 31, said David Martin, president and chief executive at PentaCom, Troy, Mich., a division of BBDO Worldwide.
Nelson, 46, has been at PentaCom since it was formed six years ago. She was previously at Bozell Worldwide (now FCB Worldwide), Southfield, Mich., holding positions including local market media planner and buyer, national media planner and associate media director.
Matz was also in on the ground floor at PentaCom, which handles all media planning, buying, trafficking and invoice reconciliation for Chrysler, Plymouth, Jeep and Dodge products, as well as media buying and trafficking for Mercedes-Benz USA. He joined the organization in his current position in 1993 to oversee daily operations.
Martin credited Matz’s “depth of automotive media and marketing experience” with playing “an integral role” in helping to establish and build PentaCom.
Matz began his career in 1959 at Kenyon & Eckhardt (now FCB Worldwide) and went on to become senior vice president responsible for media planning and buying on Chrysler/Plymouth, Chrysler corporate and Chrysler/Plymouth dealer associations before joining PentaCom.
Matz’s retirement comes just seven months after one of PentaCom’s biggest challenges: a global media review initiated after Chrysler merged with Daimler-Benz to form DaimlerChrysler.
Three months after the merged company heard presentations, all North American media buying was consolidated at PentaCom, while Bozell’s Southfield and New York offices picked up buying in Europe, with the exception of Germany.
Mercedes media buying had previously been with the automaker’s former agency, Lowe & Partners in New York. The creative portion of the account is now at Merkley Newman Harty in New York. K