Penske Auto Center Is Expected To Pare Contenders in Review

By Tanya Gazdik





DETROIT–Penske Auto Center Inc. is expected this week to narrow the review for its $15-22 million account, said sources close to the review.





Harris, Baio & McCullough in Philadelphia, which has been handling television, radio and print advertising for the auto service retailer, headquartered in Troy, Mich., was included in the first round of the review.





Other agencies identified as participating include McCann-Erickson, Troy, Mich.; W. B. Doner & Co. and Mars Advertising, both in Southfield, Mich.;