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GSD&M’s New Ads Make Stars of the Client’s 14-Man Pit Crew
DALLAS-Applauding the unheralded pit crews that make victory laps possible, Pennzoil Motor Oil has launched a new print campaign via GSD&M that celebrates their contributions to the sport of auto racing.
Still working under the “Stop. Go. Pennzoil” tagline developed by the Austin, Texas, agency, the new ads showcase a Pennzoil-sponsored pit crew in three separate executions currently placed in programs and guides at Nascar, Indy Racing League and drag events.
According to GSD&M vice president and account supervisor Keith Guyett, this is the first advertising Pennzoil has used to link its brand with racing.
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