The (Penny-Pinching) Holiday Spirit

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Do you remember how much you spent last year on holiday presents? In polls that ask respondents whether they’ll spend more or less than they did a year ago, the unstated premise is that people do possess such knowledge — which seems a bit unlikely, given that many can barely recall what they had for breakfast this morning. Still, if surveys find many people saying they’ll spend less than a year ago and few people saying they’ll spend more, that does give some sense of how the shopping season is shaping up.

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