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J.C. Penney has begun a review of its estimated $8 million Hispanic advertising account and will hear presentations next month from three contenders.
Stephanie Brown, public relations coordinator for the Plano, Texas-based retailer, declined to name the shops pursuing the business or indicate whether the incumbent was invited to participate.
Cartel Creativo in San Antonio currently handles Spanish-language creative duties and subcontracts the media buying to Amistad Media Group in Austin, Texas.
Cartel got its foot in the door of J.C.
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