Penn State Loses 20-Year Sponsor in State Farm

Child abuse scandal starts to rock marketers tied to PSU football

State Farm will not be a Penn State football advertiser this season for the first time in nearly 20 years due to the child sex abuse scandal that's plagued the school for months. Dating back to the early 1990s, the Bloomington, Ill.-based insurer has been an in-stadium and radio broadcast sponsor for the embattled college program.