Penati to Lead Edelman in Silicon Valley

Edelman has promoted Luca Penati to general manager of its Silicon Valley office in Mountain View, Calif. Penati, who had been named acting general manager of the branch in April 2003, will continue working to strengthen the location as the hub of Edelman’s technology practice, and work closely with other senior managers to elevate the firm’s presence in the Western region. Penati’s appointment comes on the heels of several new assignments and clients for Edelman’s technology practice, including AT&T Wireless, PriceGrabber, Manugistics, Microsoft, Synopsys and TSMC. He also led the team that recently won public relations duties for Veritas Corp.