Peloton’s Marketing Resilience Is Tested by a Recall Misstep and Evolving Fitness Choices

‘Brand health’ challenges have ‘ebbed and flowed’ for 2 years, CEO John Foley acknowledges

Over the past 24 months, Peloton’s marketing team has faced a greater series of challenges to its brand fitness. So far, the connected home exercise company has only gotten stronger. But as it currently extricates itself from product safety questions, Peloton will have to figure out how to meet more long-term risks to solidifying its aspirations of being the leader in health and wellness.