Peloton's Latest Ad Recognizes the Far-Reaching Community That Powers the Brand

Usain Bolt and Allyson Felix cameo to showcase the app's wide network

The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app’s virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign.