Peloton's Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen Covers

Meghan Trainor and Brett Eldredge each perform 'Crazy Little Thing Called Love'

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Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives—his and hers—in its holiday campaign this season. To that end, the company commissioned two covers of Queen’s “Crazy Little Thing Called Love,” one from Meghan Trainor and one from Brett Eldredge.

The new work from creative shop Mekanism features a new strategy for Peloton: Instead of product education, the company is using two spots to continue a narrative story while also showing the love that spouses can each have for the Peloton bike, even if just one of them will be receiving it as a gift.

“If

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