Peloton's Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home

Indie agency Mekanism crafts a spot that stars the brand's 'member ecosystem'

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The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%.

But with the world slowly reopening and people heading outside, where does that leave Peloton? The answer, according to its latest ad spot: right at home, where members can still experiences a suite of services beyond the bike.



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