Peloton Appoints Dara Treseder to Lead Global Marketing

Karina Kogan has been promoted to head up global product marketing

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Exercise equipment brand Peloton was once only known for its interactive stationary bikes. But, since its launch in 2013, the company has become one of the largest technology-enabled immersive fitness platforms in the world, boasting more than 2.6 million members.

To facilitate the needs of its fast-growing membership and to keep the Peloton experience consistent globally—especially as more people rely on streaming digital fitness and wellness content during the pandemic—Peloton has appointed Dara Treseder, current CMO of Carbon and one of Adweek’s 2020 Women Trailblazers, to the role of svp, heading up global marketing and communications.

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