Peer-Group Pressure Ain't What It Used to Be

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Once teenagers have had sex, is there any stopping them? Surprisingly enough, a Kaiser Family Foundation study finds a majority of sexually initiated 15- to 17-year-olds are not “currently in a sexual relationship.” Specifically, 64 percent of sexually active boys in that age bracket said they’re not now in such a relationship, as did 53 percent of sexually active girls. A separate poll by the National Campaign to Prevent Teen Pregnancy found sex “is often sporadic among young adolescents.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in