Pedone Redux On Media Chief

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Valerie Muller, vice president, director of media operations at DeWitt Media until last year, has returned to Pedone & Partners to head the media department she founded nearly 10 years ago.
Muller, director of media services at the New York shop from 1989 through 1991, holds the title of senior vice president, media director.
Mike Pedone, the agency’s president and chief executive, credits Muller with helping his agency make the jump from a creative boutique to a full-service shop by starting its buying and planning unit from scratch.
Pedone’s billings edged above $100 million last month, when it won $10...

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