Pebbles Turns the Cereal Box Into a Web Series With the Help of Online Creators

The brand is paying contributing artists, dancers and magicians $1,500 per video

Man at table with Cocoa Pebbles next to him
The series is scheduled to run for 30 days with a new video demonstrating a unique skill uploaded daily. Courtesy of Post

With parents and children stuck together at home and plenty of creatives out of work due to the Covid-19 outbreak, Pebbles cereal is offering a way to help people make it through the day.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.