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There are many ways to help prevent theft. One option is to create an ad, which is the approach taken by McCaffery Ratner Gott lieb & Lane.

Darren Press, copywriter at the New York shop, recently noticed on his way to work that someone had pilfered one of the agency’s posters for New York’s Oyster Bar & Restaurant from a telephone kiosk in Manhattan. As the thefts of other Oyster Bar ads continued to occur at various kiosks in the city, the shop decided to create a new poster that addresses the matter.

“Please don’t steal this poster,” the copy reads.



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