Peanut Board Goes Into Review

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The National Peanut Board has put its marketing business into review.

The group’s decision signals the loss of yet another Ogilvy & Mather account—the third since WPP merged the Atlanta agency into J. Walter Thompson here last spring.

Sources said the defection of former Ogilvy executive creative director Steve Saari and account manager Bob Coyle—the pair who supervised the Peanut Board business—last week was tied to the upcoming review.

The two, according to Saari, are in the process of setting up their own marketing venture.

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