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Two signs hang outside the New York office of Wendy Marquardt, president of Verizon Media @ Zenith, the team that handles the agency’s largest client, Verizon. “No surprises,” says one. The other: “Prom ise realistically.”

Sounds just like Marquardt’s boss, Rich Ham ilton, CEO of Zenith Opti media Group, Americas—courtly, soft-spoken and committed to service.

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