PC Pop Up Ads Are Out of Site

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Ericsson Introduces Mobile Internet Advertiser for Web Services
DALLAS–While typing up a business letter on your PC, a cartoon airplane suddenly appears and flies around the screen. When you click on it, last-minute ticket deals on your preferred airline appear.
That is just one of several prototype ads developed by Omnicom’s Targetbase in Irving, Texas, using a new technology called Mobile Internet Advertiser (MIA) developed by Ericsson Cellular Network.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in