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Flipping around the TV dial and finding nothing that catches your fancy, you may wonder how people can stand to watch such dopey shows. In many cases, the answer is simple: by not paying attention. A study conducted by Nielsen Media Research for the Cabletelevision Advertising Bureau asked people who were watching TV to say how closely they’d been paying attention to the show. (Respondents were phoned at home during prime-time viewing hours.) Fewer than half (44 percent) said they’d been paying “full” attention.
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