Pay By Touch Selects TBWA\Chiat\Day

SAN FRANCISCO Omnicom’s TBWA\Chiat\Day has won creative and strategic duties for Pay By Touch, an international payment service.

The San Francisco shop won the account following a review, topping Kirshenbaum Bond + Partners, Jumbo Shrimp and Sedgewick Rd., a client representative said. There was no incumbent agency.

The client is a privately held company and does not release media spending figures. A check of 2003-04 Nielsen Monitor-Plus data revealed no ad expenditures for Pay By Touch.

TBWA\C\D said it would start working on the account immediately. Release dates and descriptions of the work were not available.

Pay By Touch is based in San Francisco and allows customers to pay for purchases or cash checks by using a method of finger scanning at the point of sale, eliminating the need to carry cards, checks or cash. The technology eliminates the need to present credit, debit, membership or loyalty cards at checkout counters, making transactions faster and more secure.

“We are convinced that Pay By Touch has the potential to become a trusted consumer brand,” said Michael Allen, president of TBWA\C\D in San Francisco.

Craig Ramsey, a 35-year veteran of the technology sector, who has worked at IBM, Amdahl, Oracle and Siebel Systems, and John Rogers, who has experience as an entrepreneur, manager and investor, lead PBT. The company opened offices in the United Kingdom in March.

“As we continue to build our dominant market position and aggressively roll out new national customers, we are pleased to partner with TBWA\Chiat\Day, one of the most well known and respected agencies in the business,” said Caroline McNally, chief marketing officer of Pay By Touch. “The agency presented a creative concept that supported our business objectives and recognized the potential inherent in our ground-breaking services.”