You Can’t Pause Your Brand. Is It Ready for an Economic Downturn?

Making your company a beacon in the dark storms ahead

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it’s clear there are few safe havens from the turbulence. Business leaders are under pressure to act decisively.

“Brand investment” is rightly being scrutinized, but the majority of the conversation is focused on heated debates about cutting advertising expenditure. This is a valid question but the wrong starting point. The key variable here isn’t media investment in brand, it’s investment of leadership focus and operational excellence in brand.

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