Paul Schultz Scoops Up Dairy Queen

CHICAGO Paul Schultz Advertising has picked up the accounts of American Dairy Queen Corp. in two Kentucky towns.

The Louisville, Ky., agency will handle advertising for the Louisville and Lexington markets. The shop will be responsible for media planning and buying as well as local promotional planning and execution, agency executives said.

PSA won the Minneapolis-based business following a review involving four undisclosed agencies. Annual billings on the account were not disclosed.

Grey in New York handles the national account of Dairy Queen, which spent $50 million on U.S. advertising last year, according to Nielsen Monitor-Plus.

American Dairy Queen is a subsidiary of International Dairy Queen Inc.