Pats Star Kicks Up a Fuss for Papa Gino's

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BOSTON Independent Gearon Hoffman this week breaks its first major effort for the Papa Gino’s pizzeria chain since adding the account in July.

The work from the Boston-based agency consists of a 12-week “It’s good” promotion featuring Adam Vinatieri, kicker for the New England Patriots, offering customers a large cheese pizza and small chicken tenders a “free kicker” of additional menu items.

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