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For the past five years, Patrón has been celebrating Mexico’s rich history and culture by releasing limited-edition tins designed by Mexican artists. This year, Patrón is taking that collaboration a step further by expanding its artist network with designer John Geiger on a limited-edition streetwear collection based on the 2021 Mexican Heritage Tin from street artist Senkoe.
The collection launches at johngeigerco.com on July 24, which is designated as National Tequila Day. It consists of a pair of $30 socks featuring Geiger’s initials and the Patrón signature bee and an $85 long sleeve shirt that depicts both logos along with an image of an agave farmer and the line “Art Is My Heritage.”
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