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Cronin Effort Takes Up-Close Look at Children’s Medical Center
BOSTON–The newest TV effort for the Connecticut Children’s Medical Center stars actual patients and doctors.
The commercial, created by Cronin & Co., was the result of two days of shooting at the Hartford, Conn., hospital. It features footage of children playing and receiving treatment to the tune of Henry Mancini’s “Baby Elephant Walk.”
“It’s a very special place, and the spot really captures the spirit of the place,” said Steve Wolfberg, creative director of the Glastonbury, Conn.,
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