'Patient Concierge' Hires RFBinder

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BOSTON RFBinder Partners has been selected for public relations chores by IntelliCare, a provider of communications technology and services to the medical industry.

Based in Portland, Maine, IntelliCare manages outsourced call-center operations for more than 225 hospitals, health plans, employers and group practices nationwide.

RFBinder, a shop in Needham, Mass., is tasked with positioning the client’s programs as “patient concierge solutions to help healthcare organizations manage patient relationships,” said Craig Russell, IntelliCare chief marketing officer.

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