‘Patient Concierge’ Hires RFBinder

BOSTON RFBinder Partners has been selected for public relations chores by IntelliCare, a provider of communications technology and services to the medical industry.

Based in Portland, Maine, IntelliCare manages outsourced call-center operations for more than 225 hospitals, health plans, employers and group practices nationwide.

RFBinder, a shop in Needham, Mass., is tasked with positioning the client’s programs as “patient concierge solutions to help healthcare organizations manage patient relationships,” said Craig Russell, IntelliCare chief marketing officer. Portraying IntelliCare as a valued partner that can lighten the load for healthcare practices will be crucial.

RFBinder senior managing director Nancy Moss and managing director Josh Gitelson will oversee the account.