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Svadhyaya. It’s a yoga term that means self-education. A mental process that shuts out all external noise and keeps you quietly focused on your inner path. As a new yogi, I am amazed by the power of this concept. It’s the internal concentration that aids my body through a shaky struggle with a challenging pose and helps my mind recover from the noise of BlackBerry-buzzed and Google-alerted days.

The simple philosophy and practices of yoga could also be applied to marketing, offering some fundamentally sound guidance for any business leader.

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