Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments

Prepared to take legal action to defend public lands

Headshot of Christine Birkner

Today, President Donald Trump issued an executive order that put 24 national monuments at risk of losing their federally protected status. Patagonia, which counts many outdoor enthusiasts as fans and has long advocated for the protection of national parks, is taking a stand against the action with a statement from its CEO.

Trump’s order, the likes of which has never been called for by any president in the past, asks for a review of the designations of monuments that make up 100,000 acres or more, including the Grand Staircase-Escalante National Monument in Utah, the Grand Canyon-Parashant National Monument in Arizona, the Giant Sequoia National Monument in California and the Upper Missouri River Breaks National Monument in Montana.

“We take this as a sign that Trump and his team prefer to cater to fossil-fuel interests and state land grabs for unsustainable development, rather than preserve a vital part of our nation’s heritage for future generations by protecting federal lands owned by every citizen,” Patagonia CEO Rose Marcario stated on the company’s website. “As stewards of America’s federal public lands, the Trump administration has an obligation to protect these most special wild places. Unfortunately, it seems clear they intend to do the opposite.”

Last month, Patagonia launched a 360-degree interactive film series highlighting the Bears Ears National Monument in southeastern Utah, one of the lands on Trump’s list. The company has supported efforts to protect the monument since 2013. In January, Patagonia founder Yvon Chouinard penned an open letter condemning the Utah governor’s efforts to strip Bears Ears of its federal protection and open up the land for oil and gas development.

Similarly, Patagonia plans to put up a fight against Trump’s current order.

“A president does not have the authority to rescind a national monument,” Marcario said in the statement. “We’re watching the Trump administration’s actions very closely and preparing to take every step necessary, including legal action, to defend our most treasured public landscapes from coast to coast.”

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.