Did Patagonia's Founder Just Launch Us Further Into the Green Vortex?

By giving away his company, Yvon Chouinard is upping the ante for sustainability

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Patagonia founder Yvon Chouinard sent ripples through the business world following his family’s decision to give away the company nearly 50 years after founding it.

A self-described “reluctant businessman,” Chouinard has consistently raised the bar for sustainable and ethical business practices. But giving away a $3 billion company pushed the boundaries so far that it took his legal team two years to devise a way to execute his plan.

In his explanation of his unprecedented move, Chouinard cited the uphill climb to fight climate change.

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