Pat Burnham Takes Creative Control at Publicis/Bloom

DALLAS-Publicis/Bloom co-chairman Seth Werner has relinquished his executive creative director duties at the Dallas agency to make room for former Fallon McElligott creative chief Pat Burnham.
The move brings to an end Werner’s oversight of Publicis/Bloom’s creative output, but the 10-year executive said he will remain involved in work produced under Burnham. “At this point, I’m actually ready to move past being executive creative director and have somebody else do the day-to-day,” said Werner, who shares the top management role at the Dallas agency with Steve Price.
Burnham resigned in May as executive vice president and creative director at McKinney & Silver, Raleigh, N.C., in the wake of that shop’s acquisition by CKS Partners of Cupertino, Calif. His hiring ended a yearlong search for a new senior-level creative staffer by Werner, who said he had tried to hire Burnham a decade ago.
Burnham was Fallon co-founder Tom McElligott’s first creative hire after the agency opened in 1981. He was promoted to executive creative director there in 1987.
After burnishing that shop’s reputation through work for Lee Jeans, Porsche and other clients, Burham resigned in 1993 to concentrate his energies on directing.