PASTA LA VISTA: Evidence From Death Row That Brand Loyalty Lives

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Franco-American’s SpaghettiOs brand got a celebrity endorsement of sorts last week when a death-row inmate in Oklahoma requested a can of the product as part of his last meal – along with three dozen mussels, two dozen clams and other odds and ends. Thus, in a variation on the old Schaefer beer slogan, the brand might tout itself as ‘The one meal to have when you’re having no more than one.’

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