The Past Is Present For The Martin Agency In Premier Print Series For Finlandia Vodka

Hoping that its origins as pure glacial spring water will make an impression on vodka drinkers seeking a smoother taste, The Martin Agency has tapped into the theme of past lives in its first major print advertising campaign for Finlandia.
The Richmond, Va., agency won the $8 million-plus Finlandia account last May.
The advertising campaign’s past-life motif plays to the fact that the water used in the production of Finlandia Vodka is naturally filtered through rock formed during the Ice Age.
The ads show two to four photographs, each with a different handwriting beneath the visuals, alluding to the subject’s earlier incarnation.