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If you’re going to be a sleep-deprived Web pro, you should at least be handsomely rewarded.
That’s the premise behind a new e-mail advertising campaign created by Passaic Parc for global placement agency Aquent Partners. “Because of HTML, we can now send visual conceptual advertising to lots of people via e-mail,” said Robert Rosenthal of Passaic Parc, Wellesley, Mass., who served as the copywriter for the campaign. And because the ads are permission-based, people are not flooded with unwanted computer messages.
To further entice potential clients, those who click on the “upgrade” button in the ad receive a free Web Skill & Salary Guide, and the first 100 responders also receive a free Sharper Image Ball to help provide answers to life’s questions.
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