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Just in time for National Fatherhood Week (June 11-17), the Neiman Group in Philadelphia has created a spot for the Pennsylvania Fatherhood Initiative urging fathers to spend time with their children.
For the $1 million-plus effort, which includes a TV spot, cinema slides and radio, the shop didn’t want to shame dads into being with their kids, said Buffy McCoy-Kelly, associate creative director.
“The
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