Partners & Simons Sets Sights on 'Major Clients'

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Partners & Simons managers are eager to play on a larger stage—but acknowledge they face a tough battle in the current business climate—as their shop adds up to $50 million in billings and creative director Bob Minihan from newly defunct Holland Mark.

“We have the wherewithal—advertising, di rect marketing, interactive, design—to be brand stewards for major clients” in both the consumer and business-to-business space, said Gib Trub, P&S director of account services and strategic planning. “We now have the scale someone with a big brand needs, but [we are] not encumbered by an operating company.”

The Boston shop will claim billings of $120-130 million, making it New England’s largest independent.



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