Partners, Carat Post Monster Board Ads On Radio, In Mail

“Some jobs don’t really need to be advertised. For the rest, there’s The Monster Board.”
That copy graces a series of radio, print, direct mail and online executions crafted by Partners & Simons in Boston for The Monster Board, a Framingham, Mass.-based Internet job board service.
Targeting human resources executives, 60-second radio spots mention several jobs that do not need to be promoted, including president of the United States, maintaining that nearly every other job is a candidate for inclusion on The Monster Board.
The ads are rolling out in Boston, New York, San Francisco and Seattle, said Partners & Simons official Gib Trub. Carat Freeman in Newton, Mass., is handling media duties. Billings are $2-3 million, Trub said. — David Gianatasio