Park to Retire; Carpenter Tapped to Run DDB

Dave Park, CEO of DDB’s office here, said he will retire at the end of the year. The agency’s president, Rick Carpenter, has been named to lead the 160-person shop, which claims billing of $800 million.

A 17-year veteran of DDB, Park, 60, was named CEO of the Los Angeles operation two years ago. He will remain a consultant for the agency while pursuing independent business interests. He said he has been planning his retirement for several months and has helped put in place a succession plan to ensure a smooth transition to Carpenter, 44, who will retain the title of president.

DDB’s North American president, Dick Rogers, who announced Park’s decision to the agency network late last week, credited the veteran adman with establishing a “legacy of client service and integrated creativity.” He described Carpenter as “a fantastic leader, both creatively and strategically, [who will] do great things in this leadership position.”

Carpenter joined DDB in 1989 and was named president in Los Angeles in 1998. Prior to joining DDB, he worked for Dailey & Associates, Ogilvy & Mather and the former Della Femina McNamee WCRS.

Park moved to L.A. two years after DDB acquired Mayfield Smith Park Advertising, the agency he had run in Honolulu, Hawaii, for 16 years. He said the L.A. market has changed significantly during his 15 years here, but he remained upbeat about the shop’s future.

“I am incredibly proud to have been [Carpenter’s] partner and excited to be leaving this company in his capable hands,” Park said. “I know great things will come of it for DDB and for our clients.”

In his 37-year career, Park has been named Honolulu’s Advertising Man of the Year and the Los Angeles Advertising Agencies Association’s Leader of the Year and was awarded the American Advertising Federation’s Silver Medal Award.