Park Emphasizes Minority Cause

LAAAA Honoree Calls on Peers to Help
LOS ANGELES–Dave Park used a ceremony honoring him as the ad community’s Leader of the Year to call on his colleagues to help recruit more minority students into advertising.
Park, CEO of DDB’s Los Angeles office, pledged that his agency will contribute $50,000 to a training program for the cause. He then challenged his peers, nearly 500 of whom were present, to make a financial commitment as well.
The award, given by the Los Angeles Advertising Agencies Association, was presented at a dinner last Thursday at the Regent Beverly Wilshire Hotel. The LAAAA and the Ad Club of Los Angeles both support the Minority Advertising Training Program through fundraisers, but apparently money is tight.
“Southern California is one of the most racially diverse places in the country … yet [the ad industry] is still not very diverse,” Park said.
He noted that the program, launched a decade ago, has helped more than 350 students over the years, with about half of those going into advertising.
Park offered the words of DDB co-founder Bill Bernbach that an agency reflect the idiom of the times. “We want to be living in that idiom,” he said.
He also warned that unless agencies help out, the MAT program will not survive. K