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We’re accustomed to travel-destination ads that tout family togetherness. But this ad for Utah’s Park City Mountain Resort (via Denver agency Thomas Taber & Drazen) is onto something as it features a measured dose of family apartness. The thing is, there’s been a conspicuous backlash during the past year against “helicopter parenting.” And this means there’s a growing number of parents in the market for opportunities to do less hovering over their kids, while still feeling their offspring will be having fun in a safe way.
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