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I t’s been a very good year for ad-supported cable networks in terms of ratings increases and advertiser recognition, and industry analysts expect audience and revenue growth to continue in 2005. The launch of new networks, better programming and competitive pricing of ad time is expected to propel cable through the next year, analysts say.

“It is a little premature to predict what is going to happen, but we have just concluded a dynamic upfront marketplace that looks out 18 months,” says Barry Fischer, executive vp of market strategy for Turner Broadcasting System.

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