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The fourth quarter proved to be a tale of two cities for the industry’s Paris-based holding companies which reported their 2004 revenue numbers last week.
Havas exceeded expectations, reporting a 4.6 percent increase in organic growth while Publicis disappointed some financial observers as it said organic growth climbed 2.4 percent over the year-earlier quarter.
Havas said all of its operating regions posted organic growth gains. In the USA, for instance, “organic growth turned positive at +3.4 percent, an excellent performance, ahead of expectations, mainly due to record new business at Arnold, MPG and in healthcare and marketing services at Euro RSCG,” the company said.
Publicis blamed its growth rate on comparisons with the year-earlier period when it posted a 5.2
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