Paris Hilton Shines in SodaStream’s April Fools’ Prank About a Super-Hydrating Drop of Water

But is it the best way to cut down on plastic?

Among the many branded April Fools’ Day pranks that have already rolled out this year, SodaStream’s campaign with Paris Hilton deserves a special shoutout.

@nudd Tim Nudd is a former creative editor of Adweek.