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Among the many branded April Fools’ Day pranks that have already rolled out this year, SodaStream’s campaign with Paris Hilton deserves a special shoutout.
Hilton stars in the fake video below for something called the NanoDrop, a fictitious sparkling-water product that claims to be 5,000 times more hydrating than regular water. Paris, who is very entertaining and self-deprecating in the video, presents it as the latest invention from her very own “Paris Hilton Institute of Plastic Pollution Solutions,” or PHIPPS.