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Electronics marketers should hand out fertility drugs. After all, as a new Vertis report documents, consumers are more likely to buy all sorts of big-ticket electronics items when they have kids in the household. The report, released late last month and analyzing data collected at the end of 2007, found 27 percent of respondents saying they intended to buy a computer in the next 12 months. Among those with a kid age 12-17, the figure was 39 percent.
Similarly, 12 percent of all respondents said they expected to buy a video-gaming system in the next 12 months, vs.
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