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Begins National Search to Replace Temerlin
ATLANTA-Paramount Parks has contacted more than 20 shops, asking for qualifications and agency reels, in the first steps to find a replacement for incumbent Temerlin McClain, which resigned the account.
“We’re not letting geography dictate our decision,” said Rob Collins, vice president of advertising for the Charlotte, N.C.-based client. “We’ve contacted a broad range of agencies around the county.”
Collins said Paramount Parks expected to make a cut to “around a half-dozen or so” agencies sometime in May.
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