Paramount and Droga5 London Held the Very First Slow-Mo Marathon to Promote the New Baywatch Film

Slow and steady wins the race

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You’ve seen the impressively fast runners completing marathons in Boston and London, but have you ever seen the world’s best slow motion runners compete in an exhilaratingly slow race to the finish line?

Probably not because Paramount and agency Droga5 London just created the first Slow Motion Marathon to celebrate the upcoming release of Baywatch the movie. It’s pretty much exactly as it sounds. The marathon draws inspiration from the iconic Baywatch opening credits where incredibly fit men and women in swimsuits run in slow motion on the beach.

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