Paradise Signs Airports in Fla., Maine

BOSTON Paradise Advertising & Marketing has signed contracts with Ft. Myers-based Southwest Florida International Airport and Maine’s Bangor International Airport to create new brand identities and marketing campaigns for those facilities.

Paradise president Cedar Hames said in a statement, “While we serve a wide range of industries, our aviation expertise is proving to be an integral component of the agency’s burgeoning national presence.”

Budgets for the two assignments were not disclosed.

Risteen Masters, marketing manager for Bangor International, said, “Paradise’s understanding of the airport environment and the issues facing smaller airports uniquely qualifies them to be our agency.”

The independent full-service shop specializes in travel, tourism and hospitality clients. It has worked for Tampa International Airport, St. Petersburg-Clearwater International Airport and Bermuda International Airport. The agency maintains offices in St. Petersburg and Naples, Fla.