Paperwork Piles Up at G-P

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

According to agency sources, officials with the household products division of Georgia-Pacific Corp. in Atlanta are reviewing that portion of the company’s advertising business The account review would include work for the client’s Angel Soft (bath tissue), Coronet (bath tissue, paper towels and napkins), MD (bath tissue) and Sparkle (paper towels).
Work for those product brands have been handled by a variety of advertising agencies.
According to Competitive Media Reporting, advertising spending on those brands last year was in excess of $5 million.
That ad expenditure could increase significantly, however.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in