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According to agency sources, officials with the household products division of Georgia-Pacific Corp. in Atlanta are reviewing that portion of the company’s advertising business The account review would include work for the client’s Angel Soft (bath tissue), Coronet (bath tissue, paper towels and napkins), MD (bath tissue) and Sparkle (paper towels).
Work for those product brands have been handled by a variety of advertising agencies.
According to Competitive Media Reporting, advertising spending on those brands last year was in excess of $5 million.
That ad expenditure could increase significantly, however.
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