Paperwork Piles Up at G-P

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

According to agency sources, officials with the household products division of Georgia-Pacific Corp. in Atlanta are reviewing that portion of the company’s advertising business The account review would include work for the client’s Angel Soft (bath tissue), Coronet (bath tissue, paper towels and napkins), MD (bath tissue) and Sparkle (paper towels).
Work for those product brands have been handled by a variety of advertising agencies.
According to Competitive Media Reporting, advertising spending on those brands last year was in excess of $5 million.
That ad expenditure could increase significantly, however.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in